Chart: Sportswear Giants Stock Up on Fitness Apps | Statista
Under Armour's connected fitness apps now have 140 million users | MobiHealthNews
Under Armour (owner of MapMyFitness) buys both MyFitnessPal and Endomondo | DC Rainmaker
Under Armour spends $560M to acquire MyFitnessPal and Endomondo | MobiHealthNews
Direct-to-Consumer Shopping Apps Excel at Acquisition in 2021
How Under Armour will use MapMyFitness data to sell apparel | MobiHealthNews
Under Armour Buys Mobile Workout Veteran MapMyFitness For $150M As It Looks To Keep Pace In Digital Fitness | TechCrunch
Under Armour buys MapMyFitness in $150 million wearable computing play | ZDNET
In-Depth: Under Armour's fitness app acquisition spree | MobiHealthNews
Under Armour data breach affects 150 million MyFitnessPal users | Engadget
Under Armour buys popular fitness apps MyFitnessPal and Endomondo for $560M – GeekWire
Friday Tidbits: Endomondo to get shut down and MyFitnessPal sold off | DC Rainmaker
Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation
How Deep Linking Technology Influences Cross-Platform User Acquisition | The Branch Blog
Under Armour Buys Health-Tracking App MyFitnessPal For $475 Million
Under Armour Has Acquired Fitness Apps MyFitnessPal and Endomondo for a Combined $560 Million
Daily Crunch: Under Armour is selling MyFitnessPal | TechCrunch
Under Armour: Sports apparel firm Under Armour shifts to distributor model - The Economic Times
Why Under Armour's app strategy failed - Modern Retail
Under Armour Acquisition Tactical Boots in Black for Men | Lyst
Under Armour (owner of MapMyFitness) buys both MyFitnessPal and Endomondo | DC Rainmaker
Under Armour Stock: Why It's Selling MyFitnessPal for $130 Million Less Than It Paid | Barron's
Under Armour Takes Research and Development to the Next Level
Kevin Plank Is Betting Almost $1 Billion That Under Armour Can Beat Nike | Inc.com
Under Armour, With First-Ever Acquisition, Enters The World Of Software
The MyFitnessPal app is seen on a smartphone in Golden, Colorado February 5, 2015. Under Armour Inc, which provides sports clothing and accessories, has acquired two mobile apps for about $560 million,
Case study: adding a restaurant feature in MyFitnessPal | by MaddieWeijand | Bootcamp
