![An ode to Stone Island, the brand that Britain misunderstood - How did the Italian label end up being claimed by so many subcultural movements? An ode to Stone Island, the brand that Britain misunderstood - How did the Italian label end up being claimed by so many subcultural movements?](https://i-d-images.vice.com/images/articles/meta/2014/10/03/james-jebbia-of-supreme-talks-about-collaborating-with-stone-island-1412334131.jpg?crop=0.9066249347939489xw:1xh;center,center)
An ode to Stone Island, the brand that Britain misunderstood - How did the Italian label end up being claimed by so many subcultural movements?
![An ode to Stone Island, the brand that Britain misunderstood - How did the Italian label end up being claimed by so many subcultural movements? An ode to Stone Island, the brand that Britain misunderstood - How did the Italian label end up being claimed by so many subcultural movements?](https://i-d-images.vice.com/images/articles/meta/2017/01/31/take-a-look-through-massimo-ostis-stone-island-and-cp-company-archive-1485865949.jpg?crop=1xw:0.84375xh;center,center)
An ode to Stone Island, the brand that Britain misunderstood - How did the Italian label end up being claimed by so many subcultural movements?
![An ode to Stone Island, the brand that Britain misunderstood - How did the Italian label end up being claimed by so many subcultural movements? An ode to Stone Island, the brand that Britain misunderstood - How did the Italian label end up being claimed by so many subcultural movements?](https://i-d-images.vice.com/images/articles/meta/2017/01/31/take-a-look-through-massimo-ostis-stone-island-and-cp-company-archive-1485865949.jpg?crop=1xw:0.45xh;center,center)