![The Air Jordans he'd bought were fake, so he launched Goat, a reseller platform sneaker fans could trust, with his start-up pal | South China Morning Post The Air Jordans he'd bought were fake, so he launched Goat, a reseller platform sneaker fans could trust, with his start-up pal | South China Morning Post](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=425,format=auto/sites/default/files/styles/768x768/public/d8/images/canvas/2021/07/27/eedc2c52-e48f-4f80-bc4f-06bf683a5e88_3517a92b.jpg?itok=knViAPxM&v=1627374143)
The Air Jordans he'd bought were fake, so he launched Goat, a reseller platform sneaker fans could trust, with his start-up pal | South China Morning Post
![Air Jordan 29 'Year Of The Goat' - Air Jordan - 727134 407 - water project/blue force/white/black | Flight Club Air Jordan 29 'Year Of The Goat' - Air Jordan - 727134 407 - water project/blue force/white/black | Flight Club](https://cdn.flightclub.com/TEMPLATE/012290/1.jpg)
Air Jordan 29 'Year Of The Goat' - Air Jordan - 727134 407 - water project/blue force/white/black | Flight Club
![GOAT uses machine learning, computer vision to verify your top dollar sneakers are authentic | ZDNet GOAT uses machine learning, computer vision to verify your top dollar sneakers are authentic | ZDNet](https://www.zdnet.com/a/img/resize/f2af338d3b1b8ffa58b4dd2af69c0e2620402121/2018/08/13/9276c19d-eab6-4b65-8b0c-4bd7480fa1ce/goat-shoe.png?auto=webp&fit=crop&height=675&width=1200)